The Rod and Reel is a casual dining restaurant with a fun and modern atmosphere and has been family run for three generations. I wanted to create a branding style that would last for a long time, that was clean, cleaver and would intrigue customers to walk in. To start I created a logo that I feel accomplishes my goal, then created a t-shirt that could be sold in store and an apron that could be sold as well as be used by the chefs. Lastly to tie off this branding concept I created some cleaver coasters for the bar and tables.